Fieldays 2021 in Mystery Creek, near Hamilton. Photo / RNZ – Maja Burry


The Southern Hemisphere’s largest agricultural event is underway – farmers are flocking to Mystery Creek near Kirikiriroa-Hamilton for the first physical Fieldays in two years.

The event was canceled last year due to Covid-19, so anticipation for this year had been high.

In 2019, nearly 130,000 people attended the event and more than $ 500 million was generated in revenue for New Zealand businesses.

More than 1000 exhibitors would exhibit their products this year.

Fieldays Managing Director Peter Nation was delighted to have attended the opening day, even though the weather was not good.

“Two years without a physical event, having to review what Covid-19 dealt with last year and then all the work we had to do to piece together that event. We have new exhibitors coming in and it’s great to see the doors are opening today, ”Nation said.

It was a privilege to be able to “come together and reconnect” as many countries still faced restrictions from Covid-19, he said.

Fieldays Online, launched during Covid-19 in 2020, would make a comeback. Last year it welcomed 90,455 visitors and viewers from over 75 different countries.

Nation expected sales at the event to be high as farmers are expected to have additional cash on hand due to indications of high dairy payouts and strength in most agricultural sectors.

“In general, as consumers, we see a lot of purchased assets. What a lot of people have said is it’s instead of traveling, but I think people are actually quite happy. to have fun after a year has enough strengths. “

The Tractor and Machinery Association had strong sales this year, indicating the industry is doing well, Nation said.

However, delays for large items were expected as the pandemic continued to disrupt the supply chain.

Government uses Fieldays as an opportunity to engage with farmers

Along with various MPs, eight ministers, including the prime minister, will attend events and make announcements in Fieldays over the next three days.

Jacinda Ardern said in a statement that primary industries have performed strongly despite headwinds of the past 12 months.

While the outlook is positive, the government has recognized that significant challenges lie ahead, Ardern said.

Some of the announcements that were reported included co-financing a project to help farmers improve freshwater quality, the release of the Situation Outlook for Primary Industries report, and an update on rural connectivity. .


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This notice was published: 2021-06-16 02:00:00


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